Campaign launched with the “I ❤ College” lollipop giveaway.


Philadelphia, February 14, 2013 –  The City of Philadelphia launched the Financing College Campaign, a city-wide effort to encourage Philadelphia students to apply to and enroll in college and to take advantage of programs and initiatives to help them finance their education.  The kick-off event is the I ❤ (heart) College lollipop giveaway co-sponsored by PhillyGoes2College and Graduate Philadelphia, which will distribute 20,000 lollipops across the City to promote higher education.


“Education is the key to everything we want to achieve in Philadelphia, from crime reduction to economic development.  The Financing College Campaign connects Philadelphians with valuable information to help pursue higher education,” said Mayor Michael A. Nutter. “By offering assistance in college enrollment and the financial aid process, we are positioning Philadelphians for better careers and brighter futures.”


The Financing College Campaign is a three phase initiative:


  • Professional development – a workshop series for high school counselors, college access professionals and financial aid administrators to help them advise families and students as they navigate the financial aid process;
  • FAFSA and scholarship application completion – workshops and events that assist prospective students in completing the FAFSA and other benefits forms and apply for scholarships with scholarship essay writing clinics; and
  • Higher education support services for financial aid – financial aid completion sessions to ensure full understanding of financial aid packages.


Over the last four years, the Financing College Campaign has improved FAFSA completion in Philadelphia by 10%.


Chief Education Officer Lori Shorr said, “Tomorrow’s economy will depend on students who have at least some college education and making sure you can finance college is very important.  I am pleased that we have been able to increase Philadelphians’ access to federal money, but we can still do better.  I urge people to take advantage of these resources.”


The Campaign also includes the opening of the Countdown to College Center, which will offer individualized services for families and students, including financial planning and income tax assistance and financial aid guidance.  The Countdown to College Center is a collaborative effort between the Mayor’s Office of Education and the School District of Philadelphia’s Parent Program Office, located in the Parent Resource Center, 440 North Broad Street.


The next event, College Goal Saturday, is on February 23, 2013 at the Community College of Philadelphia.  Co-hosted by CCP and Penn State University, College Goal Saturday is a financial aid program for all college-bound Philadelphians.  It is an opportunity to meet with financial aid professionals and learn more about the financial aid process.


Additional information about enrolling in college and how to pay for it is available at or by calling 215-686-0315.


Listings for upcoming FAFSA Completion and Financial Aid Workshops and other Financing College Campaign events is available on the PhillyGoes2College website (, Philadelphia College Prep Roundtable website (, and the School District of Philadelphia website (


Campaign Partners


Mayor’s Office of Education

School District of Philadelphia

Archdiocese of Philadelphia

Charter Schools

U.S. Department of Education, Office of Student Financial Aid

U.S. Department of Education, College Access Initiative

Pennsylvania Higher Education Assistance Agency (PHEAA)

PA Student Financial Aid Administrators


Philadelphia College Prep Roundtable

Campaign for Working Families

Gates Millennium Scholars Program

CORE Scholars Program

Dream Activist PA


Posted in Education, Mayor's Press Releases, Press Release, Topics
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