Philadelphia, February 21, 2013– Mayor Michael A. Nutter announced the launch of the City of Philadelphia’s Drive Right, Ride Right, Walk Right campaign to remind drivers, cyclists and pedestrians to keep safe as they move around Philadelphia. Among the messages posted on bus shelters, buses and subways cars across Philadelphia beginning this week are “The sign doesn’t say: sorta stop,” “It’s called a sidewalk not a sideride,” and “Objects in mirror only appear when looked at.”
“While traffic fatalities are near historic lows and accidents involving cyclists have been halved in last decade, still every four hours a pedestrian is hit by car in Philadelphia,” said Mayor Nutter. “The economic cost of traffic accidents in Philadelphia exceeds $1 billion a year. The personal costs of traffic tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who sees an ad.”
Rina Cutler, Deputy Mayor for Transportation and Utilities notes, “Engineering, enforcement and education all have a role to play in improving traffic safety. Our messaging is deliberate. We need to pay special attention to pedestrians because we are all pedestrians. We need to target the most dangerous and annoying behaviors of cyclists. We need to remind drivers that city streets aren’t highways. At end of the day, this is about making sure everyone gets home safely.”
The $125,000 campaign is funded by the Pennsylvania Department of Transportation and will run through the Spring. Advertisements will appear on at least 65 busses, 50 bus shelters across the City and dozens of Broad Street Line and Market Frankford Line subways. Sample images are attached to the release. The campaign was developed by Philadelphia based advertising and public relations firm LevLane.
“AAA is proud to support the City of Philadelphia in this crucial effort to save lives and make our highways safer for all travelers,” said Jenny M. Robinson, AAA Mid-Atlantic’s Manager of Public and Government Affairs. “This innovative campaign clearly emphasizes that motorists, pedestrians and bicyclists must take responsibility and share the road safely. We all need to pay attention, slow down, and avoid distractions when using our highways.”
Alex Doty, Executive Director of the Bicycle Coalition of Greater Philadelphia added, “When one person doesn’t follow the rules of the road, it starts a cascading effect of bad behavior that contributes to making streets unsafe for everyone. “Philadelphia has long needed a road safety education campaign and we hope it goes a long way toward convincing bicyclists along with other road users that everyone has a part to play in making Philadelphia’s streets safer for themselves and others.”
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