CITY OF PHILADELPHIA ANNOUNCES RETURN OF BUDWEISER MADE IN AMERICA FESTIVAL

Shawn “Jay Z” Carter, Live Nation, and Budweiser announce complementary festival in LA

 

Philadelphia, April 16, 2014  – The City of Philadelphia announced plans to welcome back for a third year the “Budweiser Made in America” Festival, an exciting, two-day music festival during Labor Day weekend.  The event will be locally produced by Live Nation on the Benjamin Franklin Parkway and will benefit local United Way organizations.

 

Shawn “Jay Z” Carter, Live Nation CEO Michael Rapino, Los Angeles Mayor Eric Garcetti, Budweiser and United Way announced that the City of Los Angeles will also host a “Budweiser Made in America” Festival during the 2014 Labor Day weekend.  Live Nation will produce both the Philadelphia and Los Angeles music festivals, delivering must-see performances on both coasts.  Details and lineups for both festival locations will be announced at a later date.

 

“For the third year in a row, Labor Day weekend in the City of Philadelphia will offer a unique combination of entertainment, culture and community, with the iconic Benjamin Franklin Parkway as the backdrop for the ‘East Coast’ Budweiser Made in America Festival,” said Mayor Michael A. Nutter.  “There is something for everyone: Festival ticket-holders, cultural institution visitors and those with business on the Parkway are all welcome to take part in a relaxing weekend of holiday fun.  With the success of the last two years in Philadelphia, the Budweiser Made in America Festival is expanding into a bi-coastal event which will bring the spirit of ‘Made in America’ to even more music fans across the country.”

 

“Budweiser Made In America” will be the first American festival to run simultaneously on both coasts. Performances from both “Budweiser Made In America” sites will be available for fans to view with live-streaming.

 

The Budweiser Made in America Festival in Philadelphia will benefit United Way organizations in Greater Philadelphia, Southern New Jersey and Lancaster County, PA.  The Festival’s primary goal is to have a positive impact on the communities involved.  Money invested into these communities will positively impact the education, income and health of the most vulnerable and needy citizens in these regions. As a result of last year’s Festival, United Way of Greater Philadelphia and Southern New Jersey is investing more than $300,000 into education and workforce development initiatives.  The L.A. Festival will benefit the United Way of Greater Los Angeles.

 

Access to the venue is limited to Festival ticket-holders only.  Festival goers are urged to purchase tickets in advance throughTicketmaster.com and Livenation.com.  Attendees are encouraged to visit www.MadeInAmericaFest.com for information on items that are (and are NOT) permitted in the venue, as well as information on concessions, accommodations, and directions.

 

WHEN:

Labor Day Weekend 2014: August 30 – 31

 

WHERE:

The Philadelphia “Budweiser Made In America” Festival will remain on the Benjamin Franklin Parkway in Center City Philadelphia.

 

The Los Angeles “Budweiser Made In America” Festival will take place on Grand Park in downtown Los Angeles.

 

TICKET PURCHASE:

2 Day Early Bird presale tickets are available now at www.livenation.com.

2 Day Early Bird tickets for Philadelphia are $99.50 and Los Angeles are $125.

Additional on sale information will be announced.

 

ONGOING FESTIVAL INFORMATION:

The festivals site, www.madeinamericafest.com will be updated with general information.

 

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About “Budweiser Made In America” Festival in Philadelphia

Slated for its third year in Philadelphia, the “Budweiser Made in America” Festival will once again attract thousands of visitors and festival-goers to the City of Brotherly Love on Labor Day weekend 2014.  After the inaugural two-day music festival in 2012, Mayor Michael A. Nutter announced that the event generated at least $10 million in economic impact for the city’s economy.  Additionally, the “Budweiser Made in America” Festival benefits local United Way organizations with the goal of having a positive impact on the host community.  As a result of the 2012 festival, United Way of Greater Philadelphia and Southern New Jersey invested more than $300,000 into education and workforce development initiatives.  The City of Philadelphia is well-positioned to host the festival once again in 2014: the city is strategically located on the east coast, boasts world-class transportation and amenities, and local officials have experience producing and accommodating big events like the annual Gore-Tex Philadelphia Marathon, the annual Wawa Welcome America Festival for the 4th of July, and the upcoming World Meeting of Families 2015.

 

About Shawn “Jay Z” Carter

Since 1996, 19-time Grammy award winner, Shawn “JAY Z” Carter has dominated an evolution in pop culture.  Between multiple businesses and accolades spanning the recording industry to global investment leaders such as Warren Buffet, JAY Z personifies the “American Dream.”

 

Carter served as President and CEO of Def Jam Recordings, where he fostered the careers of international stars Rihanna, Kanye West and many others before entering into a partnership with Live Nation, forming the entertainment company, Roc Nation.  In 2009, his release Blueprint 3 became his 11th # 1 album debut securing the record for most #1 albums by any solo artist.  2012 saw JAY Z launching his annual MADE IN AMERICA festival, a 2-day event held in Philadelphia and headline the opening of the Brooklyn NETS new Barclay’s Arena with 8 sold out shows.   Majority owner of the 40/40 sports clubs, in April 2013 Carter announced Roc Nation Sports, home to three-time NBA scoring champion, Oklahoma City Thunder’s, Kevin Durant, All-Star Seattle Mariner, Robinson Cano and first round draft pick, Notre Dame all-time high scorer, Skylar Diggins, of the Tulsa Shock.  2013 also saw the release of JAY Z’s 13th # 1 album debut with “Magna Carta… Holy Grail,” a sold-out stadium tour with Justin Timberlake and the sold out worldwide “MAGNA CARTER WORLD TOUR.”  Shawn “JAY Z” Carter continues his philanthropic work through Shawn Carter Foundation.  The Foundation, founded in 2002, is dedicated to helping individuals facing socio-economic hardships further their education, encouraging them to tap into their potential.  Shawn Carter Scholars are studying at over 100 institutions of higher learning throughout the nation.

 

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenationentertainment.com.

 

About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character. The brand celebrates great times and has used the phrase “Grab Some Buds” in advertising since 2010.

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