Forbes’ Under 30 Summit Announces Finalists For ‘Pressure Cooker’ Pitch Contest

Finalists include two Philadelphia entrepreneurs vying for $400,000 in equity investment and Forbes advertising

Philadelphia, October 17, 2014 The Forbes Under 30 Summit announced yesterday the five finalists for the “$400,000 Pressure Cooker”, a ‘Shark-Tank’ style competition for entrepreneurs, including two Philadelphia entrepreneurs, who were selected from more than 115 submissions.

“I am so proud that Philadelphia has been selected to host the Forbes Under 30 Summit and that two of our own forward-thinking start-ups have been selected as finalists for the $400,000 Pressure Cooker,” said Mayor Michael A. Nutter.  “Our Administration works hard to promote and support young entrepreneurs and start-ups with the next big idea.  I am looking forward to learning more about all of the finalists and their creative business ideas.  Once again, I want to thank Forbes for selecting Philadelphia as the host city for the first-ever Under 30 Summit and offering our great city an opportunity to shine.”

The five finalists for the $400,000 Pressure Cooker Competition are:

  • MilkCrate (Philadelphia), an app that helps people live sustainably in their neighborhood;
  • TowerView Health, a medication schedule management solution;
  • Enrou (Los Angeles), an online, content-driven marketplace for socially-conscious consumers;
  • LifeShel (Pittsburgh), which creates smart phone cases that crowd source community safety; and
  • Readycart (Chattanooga), a commerce solution bridging content creators and retailers on any platform.

The competition will occur during the summit on Tuesday, October 21 at the Pennsylvania Convention Center.  Finalists will pitch their ideas to competition judges, Revolution’s Steve Case, Forbes Media President & CEO, Mike Perlis, and Atom Factory Founder, Chairman and CEO, Troy Carter, and more than a thousand Under 30 Summit attendees.  The competition winner will receive a $125,000 equity investment in their startup from Steve Case and Forbes, and $275,000 in free Forbes advertising and other services.

On May 12, 2014, the City of Philadelphia and Forbes announced the launch of the first-ever Under 30 Summit, which is expected to bring together more than 1,000 young entrepreneurs and game changers from across the United States.  The Under 30 Summit will take place October 19-22, 2014, at the Pennsylvania Convention Center and other venues in Philadelphia. The agenda will include “The $400,000 Pressure Cooker” pitch contest, panel discussions, TED-style presentations, an “Under 30 Music Festival” with leading bands under the age of 30, and mentorship from successful business leaders, like Danny Meyer and Jim Breyer among.  The summit will conclude with the “Under 30 Food Festival”, highlighting some of America’s most notable young chefs.

Forbes’ Under 30 Summit is an extension of Forbes magazine’s annual “30 Under 30” list – which features 30 game-changing entrepreneurs under 30, in 15 fields, as judged by some of the greatest minds in each category. Attendees of the summit will be culled from the past three years of this list, which has become one of the magazine’s most popular franchises. The third annual “30 Under 30” list generated more than 8 million page views online in just the first week of its publication in January 2014

To review the complete Forbes Under 30 Summit agenda, visit:

To apply for “The Pressure Cooker” competition, visit:

Posted in Press Release
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