Philadelphia, February 11, 2015 – Mayor Michael A. Nutter announced that Independence Blue Cross will serve as the title sponsor for Philadelphia’s bike share system, called Indego, which when it opens later this year will be a fleet of 600 professionally maintained and easy to ride bicycles and the network of more than 60 bicycle docking stations across the City. In addition to the $3 million capital investment by the City of Philadelphia and more than $4.5 million in state, local and foundation funding, Independence Blue Cross will contribute about $1.7 million each year for the next five years as title sponsor.
“Indego will be a tremendous addition to our thriving city. It will provide a low-cost, convenient, accessible and healthy transportation option for Philadelphians, commuters and visitors alike,” said Mayor Nutter. “I am delighted that Independence Blue Cross has decided to partner with us on this exciting initiative as the title sponsor. Independence Blue Cross’ sponsorship puts Indego on a solid financial foundation and will position our bike share system for future growth. I want to thank Independence Blue Cross, and especially CEO Dan Hilferty, for its tremendous partnership on our bike share system and for its continued good corporate citizenship.”
Independence Blue Cross CEO Daniel J. Hilferty, who joined Mayor Nutter during the announcement, added, “Independence Blue Cross’ sponsorship of Indego is a natural extension of our commitment to the health and well-being of the people and communities we serve. We’re thrilled to be part of this exciting effort that helps residents and visitors alike experience our world class city through a world class transportation system.”
Additionally, Mayor Nutter unveiled the Indego logo, which will serve as the icon for the bike share fleet. These bikes will be available 24 hours a day, seven days a week and will serve an area that stretches from the Delaware River into West Philadelphia and from the Navy Yard to North Philadelphia and Temple University’s main campus. Bike share users can access a bike at any station and return it to any other station by using a member card or a credit/debit card.
Detailed pricing information will be announced in March, however Indego will be the first large system in North America to offer:
- A low-cost 30 day membership that will renew automatically and can be cancelled at anytime;
- A pay-as-you-ride membership, where you pay for only the rides you take;
- 60 minutes of ride time before incurring additional fees; and
- A cash payment option for 30 day memberships.
In addition, Independence Blue Cross members will receive ride discounts when using the bike share system.
“We are so excited that bike sharing is now a reality in the City of Philadelphia. Bike sharing will bring Philadelphia to the next level of bike friendliness, sustainability, and put us on par with tourism and hospitality destination cities across the world,” said Councilwoman Blondell Reynolds Brown, who introduced legislation to make the program possible. “When citizens choose bikes over cars, it is a win on multiple levels; promoting exercise, fitness and tourism, while reducing our carbon footprint. Tourists and citizens alike will find it easier to attend our many cultural assets which are spread across the City.”
All Indego bikes will be equipped with a bell and both front and rear lights, and each bike will be inscribed with a safety message that encourages helmet use and cautions riders to yield to pedestrians, avoid riding on sidewalks, ride with traffic, and obey all traffic lights and signs.
For more information on Indego, updates on the program, including membership registration, launch date, and docking station map, visit Philadelphia’s bike share program website: www.RideIndego.com.
About Independence Blue Cross
Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve 9.6 million people in 25 states and the District of Columbia, including 2.5 million in the region. For more than 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we’re changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.
Philadelphia’s bike share will be operated by Bicycle Transit Systems, a Philadelphia-based business that has assembled the most experienced bike share team in the industry. Philadelphia’s system will benefit from the experience of a team that worked to implement and operate bike share programs in Washington DC, Boston, and Chicago.
Bicycle Transit Systems has partnered with Toole Design Group for system planning and Rodriguez Consulting for site planning. Philadelphia’s bike share bikes and stations will be provided by B-cycle. B-cycle grew out of America’s largest bicycle manufacturer, Trek Bicycles, and has more than 4,000 bike share bikes in 30 cities across the U.S. and in Santiago, Chile. B-cycle bike share systems have helped riders log over 1.7 million trips on bikes designed specifically for bike sharing. Philadelphia — with Independence’s partnership — will log millions more in the years to come.